If mobile isn’t your largest channel today, it likely will be in the very near future. In this mobile-first world, all apps should be performing seamlessly, right? Unfortunately, 1 in 4 apps is abandoned after just one use. Factor in customer (or “app”) acquisition costs and high abandonment has a big impact on your bottom line.

Part of this is due to the massive fragmentation that exists in the mobile space. This may make mobile testing seem like an uphill battle, but it doesn’t have to be thanks to automated testing.

How, exactly, does test automation help tame mobile testing? Join this session as Shannon Lee discusses how leveraging mobile-first testing platforms ensures that your app not only tops the app store ratings, but delights users, and ultimately improves revenue.

Takeaways from the topic:

• The advantages of using test automation to make it possible to have your app running flawlessly for end users, regardless of device
• Ensure pixel-perfect apps with visual validations
• How test automation provides a significant increase in productivity, revenue, and ROI
• Different mobile test automation tools, and selecting the ideal tool for your organization