In many organizations, testing often becomes inefficient due to manual data seeding and lack of proper test data provisioning processes and eventually, defect leakages occur due to absence of “Production like” data scenarios. By adopting to right Test Data Management tools and techniques, it is possible to make Test Data Availability, not a limitation, rather the biggest strength of QA. Implementing a suitable Test Data Management (TDM) tool can help achieve the following: 1. Zero QA effort involved in test data seeding 2. Optimal test data provisioning effort and faster test data identification 3. Self Service Data Provisioning – No dependency on development teams/DBAs for test data creation 4. Bulk synthetic data generation 5. Virtualization capabilities to reduce storage costs 6. Maximize Test Data Coverage and boundaries 7. Test Data Subsetting (The process of creating a smaller, manageable, referentially correct and internally consistent copy of a larger database) 8. Masking/obfuscation of sensitive Personally Identifying Information (PII) in non-production environments (SSN, DOB, Contact Details, Credit Card details, Bank Account Details etc. which can be misused for identity theft and often a compliance requirement) 9. Frequent, on-demand and reusable/repeatable partial or full volume Test Environment Refresh 10. Cloning Production and creating a obfuscated/masked “Gold Copy” 11. Incremental Refresh (Selective refresh, retaining desired data intact) 12. Uplift Customer Experience by identifying defect early through testing in “production like” environment 13. Reduction in test preparation window, overall testing cycle time and Cost-of-Quality 14. Improving operational efficiency and time to market