The recent shifts in communication channels, intent, content, methodologies, and parameters have triggered a new wave of dynamism in knowledge sharing, interaction building, and insights gathering. Ownership of messages and control of media not only belong to the brands and employer-enterprises. Content creation and dissemination is now democratized and decentralized, and customers and from diverse demographics and behaviors are now empowered to make decisions based on how relevant the messages are to them and how swiftly the response reaches them. It is particularly interesting that companies, including the business process outsourcing (BPO) providers in the Philippines, are also leveraging these communications channels and content to retain their best talent and attract highly qualified workforce – especially in highly competitive talent markets. What kind of message will organizations develop for their brand to rise above the clutter? What metrics will be deployed to extract relevant data and insights about their workforce and target talent market? What kind of content will entice target audiences to respond to a brand? Will content that are deemed to be relevant, purposeful, and value-laden bring about closer audience interaction, advocacy, and trust? Clearly, knowing the decisive role communication (and all its elements and processes) plays in stimulating interaction, engagement, advocacy, and trust is vital in highly competitive and formidable talent market.