Incorporating user feedback and testing is critical in any product build, especially in startups and innovation projects, but not easy to achieve consistently in agile environments. Setting up continuous user experience automatic testing practices through the build allows us to integrate user feedback in the design process and team dynamics consistently and maximize benefits while keeping the effort manageable.

Takeaways from the topic:

• process to set up automatic user experience testing in an agile environment
• pros and cons of approaches and different tooling
• How to incorporate the feedback and learning into the team’s agile processes