“The goal of becoming truly customer focused is to understand your client’s customer better than they do. Many clients have a pretty good idea of who their customer is offline but that doesn’t always translate the same way online. With this session, I will share processes that can help. Such as best practices for exploring the customer’s online journey. This sounds simple but because the digital world is made up of Display, SEM, Social Media, Content, etc. AND each channel has a different method to attract customers, you have to know if the journey is going to be smooth, require a lot of turns, or detours.”