In the last few years, Artificial Intelligence (AI) has gained momentum in every industry.
Healthcare, transportation, manufacturing, logistics, retail, and more have started to use AI-
based applications to improve productivity and performance.
According to the Business Insider’s report, called “AI in Marketing 2018”, 51% of marketers use
at least some form of artificial intelligence. And 27% plan to add it to their campaigns next year.
Modern businesses see the delivery of contextual customer experience as an answer to all
marketing and sales challenges. Automated customer engagement solutions powered by AI and
Machine Learning algorithms help to meet unique business needs with unprecedented
operational efficiencies achieved in a shorter span of time.
For example, AI-equipped chatbots have become the talk of the town when it comes to modern
business. Not only do these bots allow businesses to connect with their customers in new
exciting, engaging, and interactive ways, it also helps them streamline some of their customer
service processes. Furthermore, chatbots have become so popular among businesses, that they
have even made their way into the marketer’s arsenal of marketing strategies