For younger customer segments the first place they will go to contact you is a social channel. No longer is the email or a phone call the preferred interaction channel for many customers. While the particular social network may vary over time, this group of “Social Preferred” is growing. For many organizations, these interactions were built into the CSR workflow. Even though there were growing pains the process to different flow other channels. Just like call center operations automation can co a long way at making the process more efficient. Chatbots can take the load off by answering some of the simple most common questions. Built with AI technologies there is, even more, these tools can do, from targeting assistance to image recommendations and bot identification. Learn how leading organizations are using AI to improve competitiveness in social channels.