Connecting media metrics to business outcomes is an ongoing conversation, and is a very important conversation to have. There are too many campaigns that are aligned to media metrics and not anchored on how it contributes to business growth. Digital performance marketing often lives and dies on number of sales that it contributed based on an agreed CPA, but more often we are losing sight on measuring the customer journey and how we can move digital performance from being efficient to being more effective.

June 7 @ 13:15
13:15 — 14:00 (45′)

Irene Joy Chua