As you leave this conference with a long list of best practices, expert advice, and recommendations from skilled practitioners, what stands between you and success? Why do so many digital marketers still face roadblocks that result in their initiatives being stalled by internal forces or negatively impact the effectiveness of their digital campaigns? You can develop the most amazing digital marketing strategy but the lack of corporate buy-in, leadership misunderstanding of the role digital plays in the marketing mix, organizational resistance to change, and misalignment with other internal groups can impede your ability to succeed. We’ll discuss how to overcome the most often faced challenges in achieving digital transformation, avoid the most common mistakes (I’ve made many!), and implement best practices and approaches that will allow you to maximize the effectiveness of your digital marketing strategy.