Introduction: Digital Transformation implies leveraging digital technologies to accelerate business transformation, and in a way revamping processes to make the organisation more competitive. It is a strategic move that an organisation must consider while keeping the business objectives into perspective. Continuous Testing is part of the DevOps approach that is implemented to ensure Continuous Delivery and Deployment. It is a process adopted for executing automated tests for faster response and turnaround time. This enables businesses and teams to deal with risks and take care of them on an instant basis. . The objective is to enable continuous software delivery, sustain quality, and accelerate time to market. Digital assurance, then, is not merely testing applications across the SMAC (social, mobile, analytics, and cloud) stack, but also assuring business outcomes due to the digital transformation initiatives. As the digital economy transforms the way businesses are run, it is causing significant shifts in the way that Quality Assurance is done. The requirement for assurance of nearly flawless system performances in user experience and data security has now taken centerstage. How and Why? A. Accelerates the release cycle, gives competitive advantage Continuous Testing cuts down the development cycle, so the frequency of releases increase. B. Identifies defects/bugs faster, enabling cost-effectiveness Testing and development approaches are reformed to identify bugs faster and bring down business risks. C. Enables more experimentation Continuous Testing builds a development environment that encourages innovation. D. Helps jumpstart DevOps Continuous Testing encourages an automated response at every milestone is critical to step ahead faster and take corrective measures. Conclusion The investments in IT infrastructure, tools, resources, and marketing can take businesses only so far. This is particularly the case if they do not have a holistic approach to digital assurance. As the digital revolution gains momentum in the mainstream of consumer and enterprise markets, QA teams must gear up to help their organizations take advantage of the opportunities that digitization creates. It is time for QA organizations to offer reliable products and services that elevate the digital customer experiences. With the ever-increasing blending of digital into business and IT, QA teams need to upskill beyond traditional functional testing and gear up for integrated testing of embedded software, devices, IT solutions, and big data. They must also understand how these new facets influence one another.