With so many marketing strategies out there, not to mention new tactics and latest tools in the market, its so easy to assume that these things will solve the main concern of many businesses nowadays: more leads, new customers, and repeat sales. The problem is, many of these approaches, at best, are only effective until the latest changes occur in the market. But there is one thing that never changes and remains consistent in their wants and needs that many businesses forgets or ignores to add into the equation. THE CUSTOMER. In my presentation, “Customer Relationship Roadmap: Becoming a Truly Customer Focused Business Geared for Growth”, I will share a proven and tested roadmap that must be considered and used by businesses interested in using digital marketing as a way of driving more customers and sales to their business. The 8 stages of Customer Relationship Roadmap, if followed right will ensure an automated and systematic approach in reaching your cold audience and ascending them to become customer and eventually an advocate of your brand. I will also touch the topic “The Growth Team: Sales and Marketing have Changed” which will give the audience a clearer perspective on how to go about having a team that will support the growth plan they have set and identified.

June 21 @ 14:00
14:00 — 14:45 (45′)

Edgardo Genesis Reonico Jr.