How Influencer Marketing drives Social Commerce From the recent report released by Hootsuite – “the third year in a row, the Philippines emerged as the country that spent the most time on social.” “43% of consumers are more like to buy when learning about a product on social media.” As a Filipino consumer and marketer as well, I know that the easiest way to communicate now is thru Social Media, and to this date, based on the previous campaigns we did in the past with our brands, Facebook is still the biggest contributor in terms of clicks and conversion. From all the types of channels and initiatives, I will share with you how effective influencer marketing is in terms of driving engagement and conversion, and this is solely not dependent on the influencer high number of followers, but you really have to ensure that you have the right mix of content, promotion and user experience to achieve the higher rate of sales conversion. Drive GMV using Social Commerce and improve your overall customer experience Industry reports that Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. Chatbots are designed to reduce cost, human error and increased productivity. However, some brands like cosmetics or skincare still need the warm body, not only to act as a customer service, but to act as your online brand ambassador to support the overall brand customer experience. To support this, I will share with you, the case study where we saw conversions rate 4-5 times higher with Cost per Order is about 2 times lower comparing it with just using a chatbot.
June 21 @ 11:30
11:30 — 12:15 (45′)