All B2B Marketers today are required to contribute to the business growth whether it is in terms of engagement, brand awareness, leads, opportunities/funnel or even direct revenue growth. Most CMOs today carry number quotas which is a big shift from how things were just few years back. This adds additional pressure to the CMO role but it also gets the CMO a very important seat on the table right next to the CSO (Chief Sales Officer). Learn tricks of the trade from Ajit Belani on demonstrating the metrics that matter.
February 15 @ 10:15
10:15 — 10:45 (30′)