Digital Transformation has been a buzz word for some time now. The landscape of software development has indeed been transformed to a much more complex one. Digital Transformation is interpreted in different ways. Is that transformation of Business, IT or both? To understand how QA needs to adapt to this transformation, it is also important to be clear about what we mean by QA, is that Quality Assurance or Quality Assistance or Quality Assessment? This session will answer these questions and shed light on the role of Test Automation to address challenges in this transformation.