Digital transformation is the biggest change in the way we do business in a generation. The stakes couldn’t be higher. Enterprises that successfully adjust to this change can improve employee productivity, open up new revenue streams, improve customer engagement and stand out from the competition. By contrast, companies who don’t make the leap can expect customer dissatisfaction, revenue loss and higher development and QA costs.
The digital transformation journey includes a variety of processes, transactions, interactions, technological changes, evolution’s, external and internal factors, and many other parameters. So, it is a complex undertaking.
For organizations that depend on new digital services and applications to drive their business, test and QA teams play an increasingly critical role in their success. While few would question that supporting the demand for faster releases and higher service levels is essential, what impact is this new digital era having on software testing teams
At the same time, the demand for faster cycle times and service excellence becomes more and more insistent. Therefore, when it comes to assuring quality throughout the digital transformation journey, a wide range of parameters and a set of fresh expectations need to be taken into consideration. When customer experience and full-throttle performance have become the focus, the cost of a miss in quality will have huge ramifications on the product and brand.
In this scenario, companies encounter some common challenges while maintaining and testing the quality of software or hardware, for their products and applications

• Backlogs create bottlenecks
• Testing complexity
• Working smarter with intelligent QA
• Room for improvement with automation
• Productivity pressures
• Feedback loops