A/B Testing is no longer a new phenomenon for digital marketers, yet there is so much to explore and optimize through your experimentation strategies. In this topic, we will talk about how to craft a best experimentation plan, execute tests, conclude your experiments and how to apply those learnings to drive double digit growth through your digital marketing tactic.

I will also talk about what are few experiments that are easy to start, will share few ideas around them and how continuous experimentation is the need of hour.