Digital Transformation is the use of new, fast and frequently changing digital technology to solve problems. It often utilizes cloud computing, reducing reliance on user-owned hardware but increasing reliance on subscription-based cloud services. With its very definition digital transformation invokes frequent change, so how do we guide automation were platforms, software and the technology we use to automate are changing? This along with the push to ‘automate everything’ with business leaders jumping on that bandwagon, eager engineers that will automate anything that moves, Where and when do we say yes to automation?, More importantly, where and when do we say ‘no’ to automation?, Some QA guiding principles: let’s consider Risk, Reliability, Reputation, Reusability