Benjamin will walk you through how Advanced Google Analytics helps your business understand how data gets collected and processed into readable reports. Learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that are specific to your business. The presentation will also cover more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

August 29 @ 16:15
16:15 — 17:00 (45′)

Benjamin Kepner