A major issue for brands and advertisers is that we do not get exposure to how our ad dollars are spent. Digital advertising is complex, ad fraud is pervasive and the lack of transparency and accountability is costing marketers and publishers a significant amount of money and a large portion of the budget. This talk will detail how blockchain technology will improve current marketing, digital media and advertising business practices and provide some solutions to how the advancement of new technology will finally overcome advertising fraud, expose transparency and ensure brand credibility.

May 29 @ 11:30
11:30 — 12:15 (45′)

Lucy Lin