Content is a king! And since it doesn’t look like its reign over the digital kingdom is going to end any time soon, it’s important to jump onboard and learn how to develop a supreme content marketing strategy. The first – and very critical step – to any content plan, is to build buyer personas! How else are you going to figure out who to tailor all that content for? 1. Investigate, research and collect data 2. Your own business intelligence 3. Execute surveys