While consumers have grown tired of seeing content that appears to be an advertisement from a brand or a corporation, using the human element is a tactic for individuals and corporations to be viewed as being real and relatable without relying on professionally-produced content. With advocacy, think of yourself as the star of your own reality series. The key to telling good stories on social media is less about the platform and more about the story that you’re trying to tell. This session will try to demonstrate how you can build a strong network of influencers to be your brand advocates for free. Some marketers tend to underestimate the power of the customer and employee voice as a mean of building brand trust and generating much higher digital engagement with the brand.