Delivering test automation in-sprint – before the developers finish writing the code – delivers far more value than test automation delivered later. Delivering in-sprint lets the developers run all of the tests before they open a pull request, so they find and fix the bugs before QA ever gets the code. This is a win-win-win – it significantly improves developer and QA efficiency and delivers new features faster with fewer bugs, making the product owner and the customers happier too!