Integrating automated testing with DevOps and Agile can be accomplished through a combination of new generation automation test pyramid and continuous testing. Quality should be built-in and not inspected for; It primarily focuses on Quality 360 that encompasses – agile work intake management through agile test strategies, establishing automated quality gates in the continuous integration process, integrating continuous testing (Test early, Test often, Test everywhere and Automate) in the continuous delivery / deployment process resulting in E2E quality sustaining security, performance, compliance and governance. Benefits include – overcoming cost of delay / poor quality, value driven delivery, adaptive planning and continuous improvement. By doing so, our automated testing significantly and positively impacts agile product delivery realized through customer centricity and design thinking, develop on cadence and release on demand, DevOps and continuous delivery pipeline in achieving business agility.