Organizations are well aware that the key to influencing a customer or prospect is to reach them at the right time in their purchase journey. Multi-channel marketing powered by a single, organized, integrated view of consumers empowers companies to perform successful data-driven marketing.
To provide customers and prospects with personalized, relevant, and timely interactions, marketers must have actionable marketing data. Actionable data means your data is always Trustworthy, Accessible, Fresh & Integrated (TAFI). Without actionable data, organizations do not have the foundation necessary to perform data-driven marketing.
The myriad of marketing systems utilized by companies to perform cross-channel marketing is only as good as the data being leveraged by a given system. Data-driven marketing starts with data, not software.
With actionable marketing data, developing a customer marketing view, and ensuring your marketing ideas are actionable is within reach. Also, data in marketing provides marketers with a fully integrated, reliable, 360-degree view of the customer that empowers their data-driven marketing initiatives. Coupled with a database, marketing data can be designed to provide various systems and platforms with actionable, integrated data to send personalized, relevant, and timely interactions throughout the consumer’s purchase journey.
A fully integrated data-driven database solution provides marketers the ability to gather additional information on their customers and prospects that drives campaign response rates, sales, and ROI. Data-driven marketing starts with data, not software.
To provide customers and prospects with personalized, relevant, and timely interactions, marketers must have actionable marketing data. Actionable data means your data is always Trustworthy, Accessible, Fresh & Integrated (TAFI). Without actionable data, organizations do not have the foundation necessary to perform data-driven marketing.
The myriad of marketing systems utilized by companies to perform cross-channel marketing is only as good as the data being leveraged by a given system. Data-driven marketing starts with data, not software.
With actionable marketing data, developing a customer marketing view, and ensuring your marketing ideas are actionable is within reach. Also, data in marketing provides marketers with a fully integrated, reliable, 360-degree view of the customer that empowers their data-driven marketing initiatives. Coupled with a database, marketing data can be designed to provide various systems and platforms with actionable, integrated data to send personalized, relevant, and timely interactions throughout the consumer’s purchase journey.
A fully integrated data-driven database solution provides marketers the ability to gather additional information on their customers and prospects that drives campaign response rates, sales, and ROI. Data-driven marketing starts with data, not software.
February 21 @ 15:00
15:00 — 15:45 (45′)
Maryam Khalili