Empowering through Marketing Automation In this session Jeff Kemp (Salesforce Certified Pardot Consultant with Optimal Business Consulting) will walk us through many aspects of Marketing Automation from an implementation, admin and optimization standpoint including how proper Marketing Automation implementation benefits an organization, selecting the right Marketing Automation tool, Lead Lifecycle, Lead Nurturing vs. ABM, and Lead Management best practices.

August 29 @ 11:15
11:15 — 12:15 (1h)

Jeff Kemp