In today’s digital landscape being nimble is now more important than ever to keep up with our customers ever evolving needs. Learn how a leading software asset management company revamped its entire digital presence in under a year by evolving all its online properties (website, Community, and social). Through extensive content audits, SEO keyword research, internal and external stakeholder interviews and aligning more closely with Sales and Customer Success Teams who are the bridge to our customers, we were able to take a step back to quickly test concepts and learn how customers engage before launching all our initiatives. The findings led us to address broader business needs at a rational and emotional level by revamping messaging across all digital properties and deploying more holistic solutions to address our customers’ behavior online. While we have made a lot of progress in a short amount of time, we are constantly forward thinking and planning through a regular cadence of testing, measuring results and optimizing in order to refine how we market to our customers digitally. This session will address do’s and don’ts and provide you with real takeaways by bringing to life our firsthand experience of becoming truly customer-centric in today’s digital age.
August 30 @ 09:45
09:45 — 10:30 (45′)