Performance engineering needs to shift left and shift right. It must become truly end to end. Gopal Brugalette shares strategies for incorporating performance activities at every stage of your software process. You need to start focusing on it at the Agile story level and then continuously through development and testing. It needs to become part of the definition of done. The DevOps focus needs to continue through to production monitoring and the customer experience. You need a continuous feedback loop from testing and production to development. Performance engineers need to change as well. You have to become tester, data scientist, consultant and teacher. Join Gopal to learn how to transform your performance engineering organization to meet the new challenges.