Content is the soul for a successful digital and social strategy today. But how can we make it work for us? Everyone talks about these buzzwords – social, digital but how can we build content that supports our larger organizational goal. Once said is that it suffices to sell but more importantly is that it conveys values of the brand, what it stands for and a larger promise to the customer. This presentation will run on those lines.

February 15 @ 11:00
11:00 — 11:40 (40′)