Test Data has become the most critical part of the testing process. Surveys have shown that up to 40% of a project’s time is spent in test data-related issues. Early on data was created for testing purposes. As systems become more complex, the data needed to keep referential integrity for end to end purposes. The industry shifted from creating data to taking production data and masking it for testing. Synthetic data was put on the shelf. Now breakthroughs in Synthetic data have solved the problem of keeping referential integrity. Synthetic data also has the advantage of not touching production data, which helps secure your customers privacy. It’s time to give synthetic data another look. In this talk, I’ll cover the history of test data, highlight the advantages of a strong test data management process and how synthetic data is changing the testing game.