In the present time, organizations are running on a racetrack to maximize the reach of products and services to the end-users. But a Quality engineering team seldom gets involved in the analysis of consumer behavior, application usage, and production tickets after the application are deployed to production. This often results in high defect leakage, and low application availability leading to a weak consumer experience. 74% Customer experience leaders acknowledge the need for more significant commitment to improving customer satisfaction, says Gartner’s studies for 2020. The presentation will provide a view of how AI can be used for production defect analysis, application performance monitoring, usage pattern, and sentiment analysis to improve the overall end consumer experience