Test automation has become second nature in today’s digital world. It has either been a rare skill or a buzzword for both organizations and individuals until sometime. Everyone wants to go fast and be first. Fast and First will happen in production if you Fail locally but it could be otherwise in some situations, and I call it lucky you. Failing Fast and first should provide significant Feedback and that is a true attribute of test automation. FTR (first time right) has been the industry jargon in a traditional waterfall model but fail first and fast is a fact with Agile. The approach for intelligent automation is to identify and determine the CTQ functionalities (20-80 rule) at different cycles of SDLC. This approach is prime, and it is mostly possible with risk-based test automation. The adoption of frameworks should also be in-line with engineering development and is core to the success of test automation. This is called as smart testing and shift-left. Also, in-order to achieve this, we would need a full-stack test automation engineer who can connect pillar-to-post in this digital environment. And, in the end we need to collect agile metrics dynamically so that it is never subsided as afterthought. There should also be a mechanism to measure the ROI from each team in a digitized dashboard that provides real-time analytics. Last but not the least, there should be some automated production tests and monitoring scripts to manage the Pro environment which is called as shift-right. Hence, Speed is the Key in today’s digital world. I will share some of my experiences on such facts that trailblaze the transformation of test automation across the scope of SDLC, insights into tools / frameworks at enterprise level, need for full-stack capabilities and AI-driven dashboard for test automation analytics.