Market regulation has SQA practices change at a rapid pace in keeping with the adoption of Agile and DevOps. Lines between quality and development are blurring and business expectations are driving changes in skill and competency from its QA teams. Is this true or is this another 7 year washing machine cycle. What challenges do practitioners face and how do they move forward when doubt is cast. What can you do now, to take QA forward in your organisation and secure your place?