Getting into the minds and hearts of the customer takes a bulletproof digital experience strategy. It’s not only important that marketers know what their customers are thinking, who their customers are talking to and what their customers are talking about. However, in this day and age, marketers must have the instincts and data set to predict their customers’ behavior. Manually generating machine learning and infusing algorithms into their marketing strategy to have top-stellar, award-winning campaigns that connect. And, get consumers into massive action for brands. In this presentation, we will visit the importance of radical vision to get quantum leaps ahead of customers of the future and how to build data-driven digital experience campaigns that are embedded into customers lives, becoming a natural flow of living.

August 30 @ 14:00
14:00 — 14:45 (45′)

Dr. Lambi Lane