Business leaders lack transformational leadership strategies to promote the use of digital communication in business. The implications of the lack of transformational leadership strategies for embracing digital media to mitigate business crisis are challenges to performance, profitability and solvency risk. The purpose of this presentation is to explore transformational leadership strategies to promote the use of digital communication to mitigate electricity-related shutdowns and other electricity-related product recalls. The conceptual framework for this presentation aligns to general systems theory. Four themes namely business sustainability, digital media, product recall crisis, and leadership efficacy will be explored. The presentation may contribute to leadership efficacy and positive social change that includes the potential to change the behaviour of consumers toward the nature of digital-media-driven brand-consumer interactions.