Understanding the impact of AI in Social Media for B2B & B2C Marketing With innovative technologies rising, companies are facing new challenges and opportunities to market their offerings on digital platforms. By understanding the role these technologies play, marketers can adjust content and leverage social media platforms to its full capabilities to target the right audience and obtain the desired result. Artificial Intelligence (AI) is changing the way we live and creating insights into consumer behavioural patterns for companies to customize products and services to meet consumer needs. In business operations, manufacturing and the expanded B2B space, AI can predict outcomes in real-time from connected processes. By having these insights, companies can meet changing customer needs and drive business value & growth. The world we knew is changing through technology and the traditional consumer has evolved by embracing digitization. The ‘always on’ concept is true in the way consumers learn, interact and make decisions. Social Media is a key driver in how we consume information and form decisions leading to purchase behaviour. AI is enabling social media platforms to create better CX, deliver the right information to the right audience and drive global exposure in competitive markets. If marketers can stay ahead of technology and understand the intricacies of AI, they are able to play these to their strengths and objectives.

March 1 @ 15:00
15:00 — 15:45 (45′)