Framing What happens when the time comes to end service/change provider/sell/throw away/move on to the next new thing? I would answer this question by telling a humorous story about America (or New Zealand) with some historical accuracy, in relation to products and services you are already familiar with. Topics What happens when a customer interaction with your product or service is over? How can we optimize consumer demand for high quality, high-value ethical production techniques/ products during ‘end of life phase’ for our of product or service? Summary Because it’s so new, the information you find is very technical, focusing more on features than on benefits of the software systems. For business owners or managers, this can make it difficult to assess the impact of this innovation in relation to products and services you are already familiar with. As with any paradigm-breaking technology, it is important to understand what it can and what it cannot do. The blockchain is no different Blockchain technology can be the engine for many optimizations and new services. In order to build effective solutions, you need to understand how it works and set realistic expectations. Blockchain and its applications are still in a regulatory grey area. That creates opportunities as well as risks. Key topics (impacts) covered are product life cycle, off-boarding, IT transformation, ‘smart trust’ consensus, regulatory measures, as well as creativity (innovation).