360° Data View in AdTech QA: Challenges & Solutions Framework
Join us to dive into the challenges encountered during testing and how we can address them.
WEBINAR | JAN 31, 2025 | FRIDAY
About the Webinar
Achieving a comprehensive “360° view of data” is essential for optimizing ad performance, ensuring data integrity, and promoting inclusivity. The AdTech environment presents unique challenges due to its complex data flows, interactions across multiple devices, and the application of machine learning models for real-time decision-making. I will describe the challenges encountered during testing, suggest effective solutions, and present QA strategies to address these issues.
FAQ’s
Software testers, Software QA managers, Business Analysts, IT Analysts, Testing team leaders
- A “360° view of data” in QA is crucial for enhancing ad performance and ensuring data integrity in the AdTech domain.
- AdTech poses unique challenges such as complex data streams, multi-device interactions, and real-time decision-making powered by machine learning.
- Tailored solutions and robust QA strategies are essential to improve advertising outcomes and ensure system reliability.
- Inclusivity in data practices is vital for reaching diverse audiences and improving user experiences.
- Collaboration among data engineers, machine learning specialists, and QA professionals is critical for optimizing performance and maintaining data integrity.
Presenter

Naga Harini Kodey – Principal QA Engineer, Viralgains INC
Senior IEEE Member and ISTQB-certified expert brings over 15 years of experience in QA and machine learning automation across AdTech, eCommerce, Healthcare, Banking, and more. Renowned for strategic testing approaches, she enhances product performance and client revenue. Skilled in frameworks like Selenium, Cucumber, and JavaScript, Harini excels in efficient test script creation and rigorous machine learning model testing. A global speaker, she has presented on platforms like Software Test Pro, sharing insights on intelligent AdTech testing strategies, ensuring solutions that align with business goals