Emerging Test Automation and Digital QA: Trends, Innovations and Challenges

Test Automation and Digital QA Summit 2017 is a single day, single track event where Quality Assurance Leadership, Management and Strategy converge. The Summit showcases the trends, innovations and challenges in the emerging world of Software Testing. The Digital transformation requirements and its focus on Quality Assurance amends the best practices of the Culture, Business Strategy and Technology.

In the ever evolving technology and the goal to achieve faster Time to Market the role of Intelligent Testing to predict defects and usage of cross functional skills with right Business Process to ensure quality product is as important. The event is planned to give a deeper insight and enhance the ability to execute, ability to adopt and ability to measure.

Testingmind conducts the Quality Assurance, Digital and Automation events across the globe and after a consecutive success in US, Australia, Singapore and other geographies we are conducting our first annual event in Israel. Do look forward to an exciting topics and events that we have been known for. You are welcome to this event which makes it a great platform for Knowledge Sharing, Networking and Learning experience.

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This one-day conference features a highly interactive programme – case studies and traditional presentations interspersed with fishbowl. Discussions with the industry leaders and practitioners will help you to develop and formulate a test automation strategy and execution framework which is applicable for your own requirements.
Participate in the interactive fishbowl session and discuss these topics. Come along and have your say – learn from your peers and leave with fresh ideas to improve your Technical skills and Management strategy.

Test Automation and Digital QA Summit is open to all, but is aimed and produced for those professionals that recognise the crucial importance of software testing within the software development lifecycle. Therefore the content is geared towards C-level IT executives, QA directors, heads of testing, test managers, senior engineers and test professionals.

Topics of Agenda

While we are preparing the final agenda, this event will have essence of the topics listed below.

  • Intelligent Testing

  • Setting up Effective Test Automation Environment

  • Automated Digital Assurance for Mobility

  • Effective Estimation and Process implementation

  • Elevating Cloud and Service Virtualization in QA

  • Early Performance and Non Functional Testing in Agile and DevQAOps

  • Digital Transformation in Quality Assurance

  • Testing in Agile/DevOps environment

  • Performance Engineering to enhance User Experience


Guy Arieli



Avishai Shafir

VP Marketing


Arnon Axelrod

Senior Consultant

Sela Group

Joel Montvelisky

Product and Solution Architect

Practi Test

Gil Zilberfeld

Software Consultant & Agile Coach

Everyday Unit Testing

Eugene Leibovich

Software Reliability Manager


Serge Lazimi

Director of Product Management


Arik Lerner

Team Lead


Beny Rubinstein

Head of eCommerce

Microsoft Digital Stores – EMEA


Time Presentation Topics & Agenda
08:30 – 09:00 Welcome & Registration
09:00 – 09:45 Test Automation & Architecture
Arnon Axelrod, Senior Consultant, Sela Group
09:45 – 10:30 Business and IT Convergence – the solution to quality at speed dilemma
Serge Lazimi, Director of Product Management – testing solutions, Panaya
10:30 – 10:45 Refreshment Break
10:45 – 11:30 Resilience test and Service Monitoring through Automation Approach in Microservices system
Eugene Leibovich, Software Reliability Manager, Liveperson
11:30 – 12:15 Is there a Future for Software Testing? What should You do about it?
Joel Montvelisky, Chief Solution Architect, Practi Test
12:15 – 13:00 M-commerce Opportunity with flawless User Experience using automated test and monitoring platform
Beny Rubinstein,Head of ecommerce, former CEO at micro-VC investing in emerging technologies for QA in mcommerce,Microsoft Digital Stores – EMEA
13:00 – 14:00 Lunch Break
14:00 – 14:45 CI/CD for Digital Apps – Streamlining the Dev, Test & Release Cycle in Enterprises
Guy Arieli, Chief Technology Officer, ExperiTest
14:45 – 15:30 What’s Your Product Testing Strategy – Perspective of Testing in Product Life Cycle
Gil Zilberfeld, Software Consultant & Agile Coach, Everyday Unit Testing
15:30 – 16:15 How to Measure Test Quality
Avishai Shafir, VP – Marketing, Sealights.io
16:15 – 16:30 Refreshment Break
16:30 – 17:15 Scaling Automation With Kubernetes on Google Cloud Platform.
Arik Lerner, Teamlead, Liveperson
17:15 – 17:20 Event Closing

Topic Abstract

Test Automation & Architecture

Arnon Axelrod, Senior Consultant, Sela Group

Like any software project, test automation has an architecture (whether solidly planned, or an “accidental” architecture). In addition, the architecture of a test automation project is tightly related to the architecture of the application under test. In this talk, we’ll discuss various important aspects of the architecture of test automation, with many real-world examples. In particular we’ll discuss architectural patterns that affect the reliability of the tests, including the development and use of simulators for things that are beyond the reach of the end user.

Future of Software Testing

Joel Montvelisky, Product and Solution Architect, Practi Test

The world of software development and testing has been in constant movement since it began back in the 40’s, but the pace of change has accelerated considerably in the last 5-10 years. This session will focus on how these changes are affecting and will affect testing even more in the coming years. – Will testing still be around? – What will be our work and responsibilities? – What can we do to make sure we keep providing value in the years to come. The future of QA is not necessarily around testing (there might be testing involved too, but it won’t be as much as we do today) and it is better to be prepared for it, than to be sorry later on.

What’s Your product Testing Strategy? Testing in context. Testing where it matters – Perspective of testing in product lifecycle

Gil Zilberfeld, Software Consultant & Agile Coach, Everyday Unit Testing

We know that testing depends on context. We need to apply context also in our testing strategy, depending on where we are in the process – Are we in the beginning of the project, or towards the end? Are we testing for user experience, or functionality? Do we need automation at all, or maybe we’ve got so much automation, we’re already thinking on how to test our app on production servers? The way we’re thinking strategically about testing is at the heart of this session. We’ll talk how to plan testing in different scales – Phases of product development (using Kent Beck’s 3X model – eXplore, eXpand, eXtract), from a “release” to a feature, from stories to a micro-drop. We’ll discuss testing MVPs or stable products, the risks in the specific level, and testing in production. We’ll also cover how things that we don’t see related affects our testing strategy. And what does culture has to do with it? Strategy. Not what you thought.

How to measure your test quality?

Avishai Shafir, VP Marketing, Sealights

The #1 reason for quality drops in CI/CD is the inability to measure tests quality. In this session, we will discuss: – New metrics to determine test quality – How to benchmark your regression tests quality against industry standards – How to identify and block untested code changes per build – How to track skipped and flaky tests easily – How the QA team can influence the developers “Pull Request” process.

Resilience Test and Service monitoring through Automation approach in microservices system

Eugene Leibovich, Software Reliability Manager, Liveperson

Overview of the resilience test – Why resilience test is crucial in the microservice system – Simple resilience test and service monitoring – Automation approach.

Business and IT Convergence – the solution to quality at speed dilemma

Serge Lazimi, Director of Product Management – Testing Solutions, Panaya

Automation goes beyond traditional solutions to lights out testing. It must be applied to new areas to ensure IT and business teams deliver application change most efficiently. Learn how QA practices become more agile, reduce risk and deliver change faster with the right tools and methodologies to ensure business and IT convergence. 3 Key Take Away Points Drive business user adoption with the right UAT tools and methodology Increase the accuracy of test cases without reliance on business users Achieve true automation with zero-touch testing from planning through execution.

CI/CD for Digital Apps – Streamlining the Dev, Test & Release Cycle in Enterprises

Guy Arieli, Chief Technology Officer, Experitest

In today’s competitive markets, enterprises rely on web & mobile applications to create great user experiences. Digital application delivery practices are undergoing massive change in the effort to meet growing pressure for short application and delivery cycles and high quality demands. CI/CD joins practices such as Shift left, DevOps, Continuous testing and automation in the effort to increase speed and quality while reducing costs. Join the session to learn how integrating continuous testing from early development stages in the CI/CD process shorten web & mobile app release cycles and ensures high customer satisfaction. Highlights: How to overcome the QA challenges in implementing CI/CD for digital apps in enterprises CI/CD best practices for digital app testing New technologies and skills required for developers and testers (including live demos) Case study – how a large North American Company cut their mobile app release cycle to two weeks by reworking their testing process.

Scaling Automation With Kubernetes on Google Cloud Platform

Arik Lerner, Teamlead, Liveperson

What will you learn ? New approach of managing a scalable testing platform of distributed automated tests with Kubernetes and Docker over Google Cloud Platform.

The 2020 framework to tackle the $284B m-commerce opportunity with flawless User Experience – Democratizing QA

Beny Rubinstein, Computer Engineer, MBA, Head of eCommerce, former CEO at micro-VC investing in emerging technologies for QA in mcommerce, Microsoft Digital Stores – EMEA

M-commerce has the potential to become a major channel for shopping and to change consumer shopping habits, but one overwhelming factor has prevented this shift: the mobile shopping experience is a nightmare. It is estimated that there is a daily loss of millions of dollars in mobile transactions due to app bugs. The mobile conversion rate of e-commerce is currently about 0.5%, while on desktops it can reach up to 5% – partially driven by the poor user experience while attempting to purchase on small screen devices. Moreover, current testing methods are expensive and take a long time to get done – making it hard and costly to prevent bugs from reaching the user experience. In this session, you will see a case study for how you can improve User Experience with an automated test and monitoring platform which allows anyone – not just experienced QA teams – to plan and manage various tests of mobile websites and applications on multiple different kinds of devices in just a few minutes, thus dramatically improving business outcomes while reducing revenue loss.

Sponsors & Partners

Looking to demonstrate in front of the most influential industry gathering? If so, visibility at this Summit is an absolute must.

Sponsorship Options


Herods Tel Aviv

HaYarkon St 155

Tel Aviv-Yafo, 63453


Event Registration

Registration is closed for this event. See you at our future events!

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