One thing that has always inspired me is the thought of a ‘big challenge’. I am passionate about value creation, innovation and strategic disruption – uncovering hidden opportunities, doing things smarter, and delivering customer-centric growth.
Backed by a 17+ year marketing career across diverse industries and consistently delivering strong ROI, areas I add value include:
REVENUE MARKETING: Marketing function transformation from cost to revenue centre; implemented ROI & metrics driven sales and marketing strategies / programs centred around the customer to deliver growth
BUILD & LEAD HIGH PERFORMING TEAMS: A transformational leader experienced in leading teams large and small (onshore and offshore). Focused on attracting, managing and retaining the best talent, centred around a joint customer-centric vision to deliver on business objectives
STRATEGIC INNOVATION & DISRUPTION: Leading the development of marketing strategy, insights and new says to commercialise (GTM) products
DATA & INSIGHTS DRIVEN MARKETING STRATEGY & TACTICS: Ensuring ROI across the full range of ATL and BTL disciplines.
DIGITAL TRANSFORMATION: internal & external – driving transformation internally and across customer markets