After being in both various and varied industries such as cosmetics, tech, tobacco and telco, Michelle draws her innovative problem-solving ideas not just from market research, but also from a strong commercial background of extensive sales experience, front-liner management and countless hours of customer interaction. She has learned to understand various types of consumers whether they be in the mass, luxury or professional markets via her involvement in and leadership of brands such as Samsung, Marlboro, L’Oreal Professionel, Maybelline New York and now Globe as their Head of Digital Experience for the Broadband Business.