Head of Digital and Brand Strategy – Instinctif Partners Dirk currently oversees a portfolio of client accounts within the digital practice and is responsible for the efficient and profitable running of all client business within that portfolio. His main focus is developing forward-looking digital/social media strategies, activities and client programmes, overseeing their execution, within the context and plans of Instinctif Partners Africa. Dirk is active in driving new business activities and pitches, and is also focused on Instinctif Partners Africa’s external profiling activities, including company social media platforms. Prior to this, Dirk was Head of Social Media and Innovation at CBR Marketing Solutions, focusing on social media strategy development; content curation and creation; and community and advertising management. Dirk participates in regular media engagements focused on the digital landscape and currently has a regular slot on Talk Radio 702 every Thursday at 5:45. He has also been featured as a regular guest on Kaya FM, Power FM, SAFM, Cape Talk, ANN7 and Afro Worldview.