Jessica Nelson is a marketing professional with over 16 years of experience in creating and managing strategic digital marketing plans for technology companies, management consulting firms, franchises and entrepreneurial businesses. Her experience in complex organizations has been known to reduce the client’s blood pressure while identifying realistic solutions. In her current role, she is responsible for the digital marketing strategies and team driving online interest and leads for the energy segment at IHS Markit. At previous organizations, she championed online marketing strategies and new technology solutions, including tactics for artificial intelligence, social media, web presence, podcasts, and blogs. Jessica holds a bachelor’s in public relations from Drake University and has completed certifications in online marketing from the Online Marketing Institute and continues ongoing social media education.