Radwa Hassan is Regional Marketing Director for Emerging EMEA Markets at Hitachi Vantara. In this role, she leads integrated marketing and communications, working closely with the local sales and marketing teams to deliver strategy and execution for a region spanning Middle East, Sub Saharan Africa,Turkey and RCIS.

An expert in generating return on investment growth on marketing initiatives, Radwa believes in the power of digital transformation to enable next-generation businesses and youth job creation in the Internet of Things era. She also has extensive experience in managing multi-cultural sales teams, growing cloud service providers and SMEs, and launching educational partnerships.

Radwa joined Hitachi in 2016, with over 17 years of technology experience in the Middle East, Africa, and Turkey. Previously, she held marketing and communications, and corporate social responsibility roles at IBM.

A passionate marketer who believes that a talented marketer can market for most anything from pencils to spaceships, only if they know their brand and audience well enough!

At times of crises, she doesn’t care what her title is, she rolls up her sleeves and engages with her team in getting the job done.

Raised in Cairo, Egypt, Radwa holds a B.A. in English Literature, and an MBA.