George, as Growth Director of leading social media agency Attention Experts, is in charge of the overall strategy for client accounts at Attention Experts and ensures that clients are obtaining a suitable return on their marketing investment. He oversees the content, advertising, and strategy of client accounts, as well as oversees the current research division of Attention Experts, which identifies and collects data on the latest digital marketing trends and strategies. George recently won the ‘Outstanding Young Entrepreneur’ award at the NSW regional business chamber awards. He is a sought after speaker and presenter for industry groups and in-house training on the subject of social media. George also currently lectures for the Sydney University, in the department of Centre for Continual Education on Social Media.