Tom Atkinson was likely the first person in New Zealand to sit the Google Analytics exam in 2007 while working at NZ’s first strategy, analytics and conversion agency: First Rate as it was known then, now First Digital – with a team of 45 people split over offices in Auckland, New Zealand and Sydney, Australia. He was there when they became the first Google Analytics Certified Partner, presently he works freelance as Tomachi Corporation ( and is working on tracks for his sophomore Tomachi double-album “The Atkinson Diet / Mr Accident”.